Location Based Marketing Strategy: Your Next Trade Show

How about doing something more creative at your next trade show?

Ask people to check into your trade show location through Foursquare to enter a chance to win an iPad or some prize with value. Now collect their contact info, track user info through Foursquare analytics; you have now created social awareness because check-ins are shared through their Foursquare and twitter social networks.

Follow-up with your marketing funnel process by implementing an e mail campaign to separate warm from cold leads, load the warm leads into your marketing automation or CRM, then create an educational product or brand campaign with content via webinar or blog postings.