She could pass an audition into any performing arts college. Recording and performance artist Edith Frances (Ohio native) and band Crystal Castles at Coachella, 2017 last night – amazing (riveting) performance and looking forward to seeing her and band at Bonnaroo in June. #Coachella #bonnaroo #CrystalCastles #edithfrances [Rolling Stone -Meet Crystal Castles’ New Singer Edith Frances http://rol.st/2bipJjz]

 

Crystal Castles.jpg

Bonnaroo 2016 performance – J. Cole

Final J Cole Bonnaroo 2016

Bonnaroo 2016 performance – J. Cole, is an American rapper, record producer and songwriter. He received a nomination for Best New Artist at the 54th Grammy Awards.

His third studio album, 2014 Forest Hills Drive, was released on December 9, 2014, and also debuted at number one on the Billboard 200, giving Cole his third number one album. Image:peter Sabbagh

Macklemore’s set at Bonnaroo 2016 went up and never came down!

JUMP SHOT Macklemore & Lewis | Bonnaroo 2016
Macklemore’s set at Bonnaroo 2016 went up and never came down – it was a perfect mix of contemporary hip hop music and theatre at a high energy 4 day music festival.
 
Not familiar with Macklemore’s music? Check out “Thrift Shop”. The video has garnered more than 920 million views on YouTube. The single won two Grammy Awards for Best Rap Performance and Best Rap Song! (photo:peter sabbagh)

Bonnaroo 2016, Grateful Dead & Company, with John Mayer

The Dead Bonnaroo 2016

 

Bonnaroo 2016, Grateful Dead & Company, with John Mayer. A very solid 4 hour performance – enough said! Photo:peter sabbagh

Taylor Gang Goodstock Tour -“End of Tour”

Taylor Gang Goodstock Tour – Toledo, Ohio, “End of Tour”.

Its great to be working with indie artists, and we are excited to be documenting Wiz Khalifa’s Taylor Gang tour with Chevy Woods and DJ ELL.

Ell (a classically trained violinest and Berklee College of Music Alumni), is seen around the country performing at concerts for artists and groups including ASAP Rocky, Big K.R.I.T, Curren$y, J. Cole, Juicy J, Logic, Maybach Music Group, Slum Village, Twista, and Wale alongside playing U.S. tours with Finally Famous, Machine Gun Kelly/ EST19XX, and Wiz Khalifa’s Taylor Gang.

Taylor Gang Records is an American independent record label and management company based in Pittsburgh, Pennsylvania founded by rapper Wiz Khalifa. Rapper Juicy J serves as a co-owner and A&R for the label. The record label is home to artists such as Chevy Woods, Berner, Project Pat, and Ty Dolla $ign among other artists.

How Guitars Are Made: Watch Taylor Guitar Create a Perfect Sounding Instrument

Taylor Guitars is an American guitar manufacturer based in El Cajon, California. They specialize in acoustic guitars and semi-hollow electric guitars. The company was founded in 1974 by Bob Taylor and Kurt Listug.

Music: “Stolen Dance” is a song by German duo Milky Chance, released in 2013 in Germany.

The Amazing Florence + The Machine | Live Bonnaroo 2015 (Extra Concert Footage)

“Welch’s dynamic stage presence, it’s proof that Florence and the Machine are one of rock’s best live acts” – Rolling Stone Magazine 2015.

Florence and the Machine (styled as Florence + the Machine) are an English indie rock band that formed in London in 2007, consisting of lead singer Florence Welch, Isabella Summers, and a collaboration of other artists.

 

Creativity: How Do You Maintain Your Creativity After Leaving College?

Creativity after college

I have personally explored what are some of the ideal situations for creativity and innovation, and in what situations it flourishes. What I have discovered is that several types of collaborative conditions support new ideas and inventions. A Harvard Review story noted that collaboration was a key ingredient for innovation.

Steven Johnson, in his recent book “Where Good Ideas Come From”, theorizes that two examples of these innovative environments include large cities (urban communities), and the Web. Why? Because numerous connections are made and remixed in these densely populated environments, the result being a sort of hybrid melting pot of ideas and solutions. That is one of the reasons I am grateful for my NYU experiences. After leaving New York University ( NYU), I was wired to continue improving myself creatively.

Techniques that work best for me personally are immersion experiences. These experiences require me to have a very focused experience in a specific subject area for several hours or days. These events free up my mind and stimulate imagination and ideation.

For example, I have worked with TV entertainment personalities, and some are celebrity Top Chef’s.To gain a sharper perspective into their world and stimulate my creative side, I volunteered at a non-profit soup kitchen and spent months working different commercial kitchen tasks until I fully understood the subject area. It helped me to understand my client(s) better and ideate on many different levels in and outside of the office.

Physical activities such as rigorous mountain biking that requires total focus and risk, obstacle course mud races, long boarding, indoor rock climbing, yoga and others all help me think more strategically and ideate better.

Music has also made a profound impact on my thinking. I frequently go to live EDM, Indie, hiphop, and alt rock music performances and festivals (attend the Bonnaroo Music Festival annually). These immersion events help stimulate creativity through chance conversations, sharing experiences, and staying in the loop of cultural trends. As Steven Johnson noted, “numerous connections are made and remixed in densely populated environments, the result being a sort of hybrid melting pot of ideas and solutions”.

Black Keys Music

Black Keys, Detroit 2014 Photo: peter sabbagh

Learning to play (teaching myself) a musical instrument has also made a large improvement in the way I listen to my environment professionally and personally. It also supports ideation, perspective, problem solving, collaboration, and listening skills.

Finally, finding professional opportunities to work cross culturally and in foreign countries has had an amazing affect on increasing my creativity and resourcefulness.

What do you do personally to increase your Creativity?

Courtney Barnett: Bonnaroo 2015

Courtney Barnett, Bonnaroo 2015

Courtney Barnett, Bonnaroo 2015 | Photo: Peter Sabbagh

Florence and The Machine: Bonnaroo Music Festival 2015

Florence and The Machine Bonnaroo 2015

Florence and The Machine Bonnaroo 2015
Image: Peter Sabbagh

#Converse, when you need a break from the struggles of ordinary life….

#Converse, when you need a break from the struggles of ordinary life….

 

Blake Museum

Rock & Roll: Are Music Artists Better at Marketing Than Marketing Professionals?

The only thing holding you back from being the kind of person who changes things is this: Faith that you can do it, faith that it is worth doing, and faith that failure won’t destroy you. (Seth Godin)

Cage and The Elephant 2014

As marketing professionals, we owe it to ourselves and client’s brand to find opportunities to create campaigns and content that is unique and stands out.

Cage and The Elephant 2014

Cage and The Elephant 2014

Cage and The Elephant 2014

 

 

 

 

The marketing creative process which includes developing a brand’s story, should be unique and make people think in ways they have not experienced before. So to answer the question do Rock Stars create better Brand stories than many marketers do? If music artists didn’t they would have very short careers.

(Thanks to Cage and The Elephant, Coachella 2014) 

 

 

Social Media Users Diversifying Onto Other Platforms: 2014 Update on Social Media

NG 2

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project – Pew Internet 
Image National Geographic

Social Media and Video Use: LATEST PEW INTERNET STUDY

VIDEO USE IN SOCIAL MEDIA – A national survey conducted in July 2013 shows the percent of American adult internet users who
upload or post video online has doubled in the past four years, from 14% in 2009 to 31% today.
This figure includes online adults who do at least one of the following:


Screen Shot 2013-10-16 at 2.19.07 PM

Upload a video to the internet so others can watch or download it — 27% of adult internet users have done this.
Post videos to any website online that they, themselves, have taken or created — 18% of adult internet users have done this.

Younger adult internet users are twice as likely as their older counterparts to post and share videos online. While 41% of 18-29 year-old internet users

and 36% of 30-49 year-old internet users post or share videos online, the same is true of just 18% of internet users age 50 and older.

Research on video – Pew Internet
http://www.pewinternet.org/
Image National Geographic –https://www.facebook.com/natgeo

Do you know of your sites content is working to attract customers?

Knowing if your website’s content is working well can help you attract people to it. This graph (which you can greate from your google analytics or other analytics data), shows you how your content is working & if it is attracting unique visitors. Do you know if your website’s content is working?

Bar graphA. Kaushik- bar graph

Are remote control devices almost gone?

What if you never had to worry about losing the TV remote ever again because every surface in your home could act as the universal control to all your devices?
Digital

 

 

Movement’s Awesome Detroit Electronic Music Festival 2013 (DEMF) – Warning” This Video Will Make You Think

“Warning” This Video Will Make You Think.

Isaac Newton Rule: How Digital Marketing Campaigns Can be More Effective

Why is understanding design and relevant cultural trends so important in marketing?

Isaac Newton stated the rule: “We are to admit no more causes of natural things than such as are both true and sufficient to explain their appearances.” Translated for media purposes – when you are creating a campaign make sure that you keep it simple, provide your audience with the love and passion you have for the product or service, and make it relevant.

For example in the following digital campaign for Ragu the famous maker of pasta sauce, they have created a visual and text that lacks passion and the love they should have for their product line.

Ragu

Now, compare Ragu’s approach with the following brand. Innocent uses the passion they have for their brand, and relevancy for todays label reading shoppers to engage the customer emotionally and intellectually. The brand “makes us think” and also tries to “change us to suit the world as it is today”.

Innocent

There is a clean large image, the design is contemporary and relavant, ingredients and nutritional info are easily made available (a requirement for so many shoppers these days, reviews (social engagement opportunity), and the paragraph description is short and can be read quickly.

Innocent 2

Awesome – what other examples of good relevant design and copy have you find online lately?

(Thanks Avinash Kaushik for your insight)

Mobile: Heartbreaking but Travelocity Is Not The Exception To The Rule

Mobile Strategy: “How it is possible that in 2012 an organization as successful, as profitable, and as full of intelligent people as Travelocity has still not figured out how to configure their CMS (website) to detect a mobile browser user agent id and serve me a mobile-friendly webpage?

Marketing online: Doing Mobile Right

Marketing online: Doing Mobile Right

Heartbreaking but Travelocity is not the exception to the rule.

I go back to Google and try Kayak, :(, and then Hotwire, :(. Finally, just when my tears are almost exhausted I type in “cheapflights” and I smile…”

Do you have a good experience you can share about a great mobile version of a brands website?

Thanks Avinash Kaushik of Google for your great wisdom!

Why Are Website Browser Language Settings Important To You?

Browser settings (languages)- learn what languages your visitors are setting their browsers to, and you will be able to create content, and even banners to attract more visitors and convert.

Just knowing your visitors geographic location is not always enough for targeting and converting a visitor. A/B testing is very important in this strategy. Why, because it may be that only calls to action should be in a different language not the entire page’s content.

Mobile Politics and The 2012 Election: Current Pew Survey

Mobile Politics and The 2012 Election –

As of late September, 88% of registered voters own a cell phone of some kind—and significant numbers of these voters are using their mobile devices to get information about the 2012 election, to interact with the campaigns, and to converse with other voters about political issues:

—27% of registered voters who own a cell phone have used their phone in this election campaign to keep up with news related to the election itself or to political issues in general.

—Three quarters of these cell-owning registered voters use their phone to send or receive text messages, and within this group:

9% have sent text messages related to the campaign to friends, family members, or others
5% have signed up to receive text messages directly from a candidate or other group involved in the campaign
5% say that they have received unwanted election-related text messages that they did not sign up to receive

Smartphone owners are using their mobile devices as a tool for political participation on social networking sites and as a way to fact check campaign statements in real time. Roughly half (48%) of registered voters who own a cell phone say that they have a smartphone, and within this group:

  • 45% have used their smartphone to read other people’s comments on a social networking site about a candidate or the campaign in general
  • 35% have used their smartphone during this election campaign to look up whether something they just heard about a candidate or the campaign in general was true or not
  • 18% have used their smartphone to post their own comments on a social networking site about a candidate or the campaign in general

(Pew Internet)

Location Based Marketing Strategy: Your Next Trade Show

How about doing something more creative at your next trade show?

Ask people to check into your trade show location through Foursquare to enter a chance to win an iPad or some prize with value. Now collect their contact info, track user info through Foursquare analytics; you have now created social awareness because check-ins are shared through their Foursquare and twitter social networks.

Follow-up with your marketing funnel process by implementing an e mail campaign to separate warm from cold leads, load the warm leads into your marketing automation or CRM, then create an educational product or brand campaign with content via webinar or blog postings.

Increase Social Media engagement: Use an Editorial Calendar

Increase Social Media engagement by using an editorial calendar, why?

1. Brings consistency to your social media posting regarding subject material and post timings
2. Reduces repetition of content
3. Helps to create synergy between all your social media assets

4. The calendar includes all messages your business sent. With that data, you can see how much time passed between the message and the response, which provides useful insight that makes optimization more effective.

We all use a calendar to keep on-top of our daily responsibilities right? A social media calendar can keep your businesses customer engagement more consistent and productive.

Are Businesses Planning To Expand Social Media Use In 2012?

 

Not mentioned in this survey is Small Business social media measurement, it is important for ROI and KPI’s (Key Performance Indicators – setting goals).

Content marketing is very important, but to be effective it must be relevant and strategically placed, tracked, and measured on all your digital properties touch-points.

Time Inc Reports – Which Social Sites Are Most Important To Be On

So what are the most important sites to be on? If the survey is any indication, an overwhelming 80% favor Facebook, while just under half are on LinkedIn and Twitter.

Only a few companies – less than 20% – have aligned their social media presence with a broader corporate strategy, so that appears to be the next big frontier in corporate social media strategy. (Survey- Time Inc 2012)

Of course your brand’s strategy will always have to align itself with your niche audience preferences, and also consider international customer preferences.

How Do You Get Started With A Successful Digital Sales Strategy?

While lead scoring is an effective way to increase e mail and marketing success, how do you get started?

Image Credit 5 PTZ NYC

A good way to begin your lead scoring analysis is to choose a scoring model that best reflects your current campaign strategy. Your sales and customer service team’s should always provide input about what constitutes a good lead. Scoring of a customer’s information (data) can begin at 1 and go as high as 100. Common lead scoring models emphasize the following areas: demographics, which provide broad general customer information, and preference which can be more granular and focus on behavioral influences.

Who Are The Ninja Internet Users? Caregivers Outpace Others

Eight in ten caregivers (79%) have access to the internet. Of those, 88% look online for health information, outpacing other internet users on every health topic included in our survey, from looking up certain treatments to hospital ratings to end-of-life decisions. (Pew Internet Survey)

“Caregivers use the internet to navigate the frontier of home health care,” says Susannah Fox, an associate director of the Pew Internet Project and lead author of the study. “Caregivers not only care for their loved one’s physical and emotional needs, but their information needs as well, and the internet is a key resource.” If you are in the health care profession and responsible for marketing your services and products then the internet is one of your best sources to connect to this particular B2C population.

A survey by AARP in 2010 states that “29% of the U.S. adult population, or 65.7 million people, are caregivers, including 31% of all households. These caregivers provide an average of 20 hours of care per week.”

Mobile: Are Mobile Phones Replacing Laptop and Desktop Computers?

Cell Internet Use 2012 Report just released!

Mobile use and internet search 2012 report

 
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access

Are you one of these users?

Pinterest: The Secret Strategy To Increase Engagement

Pinterest, how can you increase social engagement on your Pinterest page ? Did you know that “calls to actions” increase engagement on Pinterest by approximately 80% ?

Try linking Pinterest to your personal Facebook account, pin trending topics to your boards, integrate your products or services with images of other relevant brands, and of course do not forget “how to tutorials” about what your brand does best.

Pinterest engagement

Twitter Use 2012: African-Americans continue to use Twitter at very high rates—28%

Internet Strategy: Here are some recent Pew Internet findings:

 

African-Americans continue to use Twitter at very high rates—28% of online African-Americans are Twitter adopters, and 13% use the service on a typical day.

Usage by young internet users (those 18-24 years old) increased dramatically over the last year, with nearly one in three now using Twitter.

How To Become A Top Marketing Professional: Deep-dive Into Your Client’s Brand Culture

How do you keep your marketing clients happy – find time to immerse yourself in their brand or products culture. As I regularly do with my marketing work, here is one of my recent deep-dives into the pop culture of electronic music, Detroit Electronic Music Festival 2012.

(DEMF 2012) Great Pop Culture Deep-dive on Saturday @ the Detroit Electronic Music Festival with over 100,000 from around the globe – Old School hip hop artists closed the show – Flavor Flav, Public Enemy, & Ice-T- Word!

Invisible Digital Marketing: Is It A Trend or Permanent Marketing Strategy?

New digital marketing strategy in Australia for getting the attention of people on the street – because the advertiser is targeting a specific demographic, only those wearing sunglasses provided by the advertiser are able to see the raunchy videos of couples making out etc..

I think that by adding some type of product discount opportunity hidden in the windows imagery, it would increase the likely hood for engagement and opt-in’s on the company’s digital assets.

What do you think?

Peter

Content Marketing: Will Hunger for Online Content Remain Undiminished?

How are your content marketing campaigns doing, do you know how your audience is consuming digital content including its video watching behavior?

Check this research out to see if it matches your current strategies.

Teens And Social Media: Pew Internet Report On Teen Video Usage

Check out this new Pew Internet Report on teen video usage (survey size, 799 teens) – is this what they are doing instead of homework?

 

37% of internet users ages 12-17 participate in video chats with others using applications such as Skype, Googletalk or iChat. Girls are more likely than boys to have such chats.

27% of internet-using teens 12-17 record and upload video to the internet. One major difference between now and 2006 is that online girls are just as likely these days to upload video as online boys.

13% of internet-using teens stream video live to the internet for other people to watch.

Social media users are much more likely than those who do not use social media to engage in all three video behaviors studied.

Facebook: Approximately 1 Billion By August,That’s 1 Out Of 7 People In The World

What Would The World Be Like Without Mark Zuckerberg?

Facebook is estimated to have 1 billion users by August, that’s 1 out of 7 people in the world.

 

Get More Page Views: Want To Know What NOT To Measure On Your Digital Properties?

Get More Pageviews – Want to know what NOT to measure on your digital properties?

Page views are easy to measure but are they telling you anything about your online customer behavior?


Next time you are on Yahoo (or other large on-line publisher sites such as Forbes), check out one of its photo slideshows. Did you know that every page (picture) in the slide show is loaded one at a time (slow and frustrating), with a “Page View-driven CPM-incentivized mechanism”, that means it has computer code to monitor your ad and page click behavior.

What is the solution to this problem? INCREASE LOYALTY!

One of your marketing objectives on-line is to delight your customer and ensure that they return (loyalty). Meeting your Page Views quota and some CPM earnings is not equal to long term gain. Right?

Make sure that your entire slide show loads when the first slide shows up on a browser so people do not get frustrated waiting for each page to appear. Reduce the amount or page links for a better user experience.

Focus your metrics on page view loyalty, create a great user experience that directly translates into visiting a site a lot more often (several times a day at least), consuming a lot more content, and in the long run actually seeing (and clicking on) a lot more ads.

FOCUS ON THE COSTUMER NOT THE ADVERTISER, YOU WILL THEN ACHIEVE YOUR ADVERTISER GOALS. Focus on the repeat customer.

What Social Media Platforms Convert Better?

Have you taken the time to track                                     

fan conversions on your digital campaigns? Well if you

have not, we can share some of our research. Generally,

Linkedin will convert higher (3x) for B2B campaigns over

Facebook and Twitter. Also when launching a digital campaign

be sure to use unique coupon (offer) codes to track click throughs,

this way you can identify which touch points are more effective.

Wait one last thing, check out Microsoft Tags over QR codes if you want more information about your subscriber.

What social platform converts best for your campaigns?

Getting Your Blog Posts Noticed: What Can Make A Big Difference?

Marketing Strategy – Pictures can make a big difference in getting your posts noticed, so why not use them more often?

Blog post pictures make a difference! (Getty Image)

 

 

With “Pictures of the Day” you can have them sent to you, much like Google Alerts. Configure it, and see how much easier it is to collect good images (of course please reference the owners).

What The Fu.. Are Social Triggers, Why Are They Important In Social Media?

What the fu.. are Social Triggers, and why are they sooo important to your marketing and social media strategies?

They are the tools of cognitive science, and are incredibly useful for a marketer to understand in order to become a Master in his/her field. A brand also has social triggers, and should use them to be effective in its social persona.

Social triggers are valuable because they let you know what you or your brands social strengths are, and that (aha) moment provides specific personality assets for you to develop and master.

Know your social triggers

There are 7 primary social triggers, and they are the following:

1. Power – Example, Google or TSA at the airport
2. Passion – Attraction creates emotion. Example, an iPad 2 or white iPhone purchase, not necessary but you did it for emotional reasons. Passion pulls people close and increases emotion
3. Mystique- In the TV show Lost we want to find out what happens next.
4. Prestige – Respect. I want to be that or buy that.
5. Alarm- Urgency. Example, paying taxes or else jail or fines.
6. Vice (rebellion) – This is the trigger of creativity when you deviate from the norm. Groupon did it by reinventing coupons.
7. Trust – Boyscouts/Girl Scouts or Johnson and Johnson’s products. Consistent and loyal from one year to the next.

We all use these triggers every day, and each of us have two primary social triggers. One is used more than the other, the primary one is used when you are being your most influential. The secondary trigger supports your first one and that influences how you are being your most persuasive.

What are your social triggers and how are you or your brand going use them in your marketing strategy?

Social TV, It’s The Buzz Now!

Social TV, It’s The Buzz Now! Who is leading the movement in this area? If you want to learn about the latest strategies in this area you should follow Bravo and MTV.

Who are the leaders in Social TV?

I met with the head of Digital at Bravo TV recently and talked about their social TV plans. One of their goals is to develop and increase their social TV strategies by partnering with technology (even start-up) companies.

Once they find a promising fit, Bravo will put together a licensing deal allowing it to experiment with the tech company’s social technology innovations on their TV network.

Who are good audience candidates for cutting edge Social TV innovations? Here are the demographics:

Bravotv.com’s Regional Traffic Ranks

CountryRank

United States 1,355
Bangladesh 4,944
Canada 5,298
Sweden 10,078
Mexico 17,864

Audience Snapshot

Based on internet averages, bravotv.com is visited more frequently by females who are in the age range 25-34, have no children and are college educated.

“With television and Internet becoming more and more interconnected, the idea of Social TV, or interactions with viewers across the world, is expanding.” Whether a show on cable features a tiny hashtag at the bottom of the screen or a quirky host insists that viewers follow up the episode online for a chat with the cast, an online community is developing around television through Social TV.” (Likeable.com)

Smart Phones -Teens And Texting Is Up: Pew Internet Survey 2012

Smart Phones – what’s up with them, well teens are texting and using them more than ever before. New Pew Internet Survey finds the following:

Image

“The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. In addition, smartphones are gaining teenage users. Some 23% of all those ages 12-17 say they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13”

Joseph Kony 2012: The Social Media Stats Behind Its 32 Million Views

While I enjoy deep-diving into social media strategies, I also support important cause related issues. Here is one about Joseph Kony that happens to combine social media strategy and humanity –

Social Media Viewing Statistics:

Those ages 18-29 were much more likely than older adults to have heard a lot about the “ video and to have learned about it through social media than traditional news sources. Indeed, a special analysis of posts in Twitter showed that it was by far the top story on the platform.

Younger adults were also more than twice as likely as older adults to have watched the video itself on YouTube or Vimeo. As of March 13, the video had been viewed more than 76 million times on YouTube and 16 million times on Vimeo, making it one of the most viewed videos of all time on those sites. (Pew Internet Study)

What Are Some Good Content Distribution Rules, And Why Are They Important To Social Media??

1. Brands should think like social publishers rather than brands and personalities only

2. Large and small brands should recognize their content value and realize that they have as much good content within the brand as there is content that can be created by a brand (great concept right?). This will force a brands internal story telling creativity and help to develop its branding personality. Hmmm, I like that . Image

3. If you are building a content campaign for your brand set your target at approx 500 influencers.
4. Remember KPI’s need to be put in place to maintain (defend) your marketing budget. Key performance indicators (KPI), in practical terms and for strategic development, are objectives to be targeted that will add the most value to the business

Facebook Fans, How Many Do You Really Need For Your Business?

Facebook Fans, how many do you really need? Well this is a good question and one that some of you may not be able to answer. Your Fan base will depend on your business and its required audience reach, local or national.


To reach your best Fan base size you need to know how many friends your Fans have on their FB page. Once you know this you can determine how many people you really need to “Like” your company page.

1. A minimum fan base for local business would be approx 3000 Fans
2. A large store like Macy’s or Subway may need approx 10,000 Fans because it has multiple locations

Sure its fun to have lots of “Likes” on your Brand’s Fan page, but you may not necessarily need a million them!

Got it?

Is There One Important Social Media Site With Two Billion Page Views Missing In Your Marketing Plan?

DID YOU KNOW – In 2011, ONE SOCIAL MEDIA SITE had nearly 2 billion page views and approximately 34 million unique visitors to its site?

This same site had more than doubled its traffic in a year, and possesses a wide range of topics. REDDIT, is a major force that many businesses are not aware of [and should be]. Reddit.com, a social news site, lets users submit content and vote on posts. Check this community out!

Urban And Suburban Cell Owners More Likely To Look Up Reviews Of Products They See In Store


The rise of in-store mobile commerce

The latest Pew Internet Survey found that More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:

  • 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
  • 24% of cell owners used their phone to look up reviews of a product online while they were in a store
  • 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else

Taken together, just over half (52%) of all adult cell owners used their phone for at least one of these three reasons over the holiday shopping season and one third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.

How To Keep Loyal Fans Coming Back To Your Web Site Or Blog

Guess what! Customer loyalty is incredibly useful information for your business (small or large), it tells you if your brands fans are coming back to your website.

What to look for:

For site number one (47%) are visiting once, NOT good. But look at what is good in site one, 40% of the people visit the site more than 9 times a month, this is great! Now explore the behavior of these 40% brand loyal customers (the ones you love), by exploring what they do (content consumption patterns). Your mission of you choose to accept it, is to (segment the 40, learn what’s working there, apply to the 47!), nice right?

If your data looks more like site two, hmmmm not good. This site simply engages in one nighters. All the above can be done with Google Analytics, any questions?

Funny Dog: Longboarding Moment With Roo at 4 Months

Taylor Gang Goodstock Tour – Dayton, Ohio Day 1

“If indie means independent music, then all those hip hop mix tapes should count “-Atlantic Monthly 2015. Its great to be working with indie artists, and I am excited to be documenting Wiz Khalifa’s Taylor Gang tour with Chevy Woods and DJ ELL. It is a deep-dive into one of pop cultures important musical genres.

Taylor Gang Goodstock Tour Chevy Woods, Berner, Tuki Carter, DJ Ell 4.0 Ent & DJ Scholar Videographer: Kevin Butler Video Produced By: Peter Sabbagh

Taylor Gang Goodstock Tour – Dayton, Ohio Day 1

Not recommended for younger audience due to explicit language.

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