Resource for Social Media - Peter Sabbagh's Digital Strategy Perspective

How To Keep Loyal Fans Coming Back To Your Web Site Or Blog

Peter Sabbagh — Sun, 22 Jan 2012 17:57:50 +0000

Guess what! Customer loyalty is incredibly useful information for your business (small or large), it tells you if your brands fans are coming back to your website.

What to look for:

For site number one (47%) are visiting once, NOT good. But look at what is good in site one, 40% of the people visit the site more than 9 times a month, this is great! Now explore the behavior of these 40% brand loyal customers (the ones you love), by exploring what they do (content consumption patterns). Your mission of you choose to accept it, is to (segment the 40, learn what’s working there, apply to the 47!), nice right?

If your data looks more like site two, hmmmm not good. This site simply engages in one nighters. All the above can be done with Google Analytics, any questions?

Google Promotes Google+ and Youtube With Free Wireless

Peter Sabbagh — Tue, 17 Jan 2012 21:16:57 +0000

Google has begun to promote its free wireless in India in an attempt to encourage new user awareness.

PSFK reports that, the service which is provided by O-Zone Networks, will run for an initial three months, and will allow unlimited usage of Google+ and 10 minutes of free access to YouTube per week, but any other websites can only be accessed by paying for minutes.

Image:PSFK

India currently has approximately 10% internet penetration. Google’s marketing of its mobile devices in India has been very successful, and the company states that it has 40 percent of its searches and 67 percent of its e-commerce coming from users on devices. This marketing effort hopes to increase mobile internet usage and create additional users of Google+ and YouTube on users’ portable devices at work and leisure.

Where Are Most Retail Businesses Page Views Coming From?

Peter Sabbagh — Mon, 16 Jan 2012 17:00:13 +0000

Welcome to a new week, we have some great strategy tips to share with you. We will also be taking you deep into a master level class about how YOU can get free PR and Buzz for your online marketing promotions and products. Let’s first start with this data on where most retail website views are coming from (it will help you with your strategy planning). As always, let me know if you have any questions!

Image: ComScore/Buddy Media

How To Increase Your Online Retail Business Social Sharing With Pinboards

Peter Sabbagh — Sat, 14 Jan 2012 20:28:26 +0000

How would you like to increase your retail business social sharing, did you know this can increase your sales? Then take a look how Etsy does it.

Pinboards can encourage customers to collect photos and links to products they purchase on your online retail site. They can also help users create socially curated shopping catalogs, the social element comes in because everyone follows their friends’ pinboards.

Take a look at this Tech Crunch article about Pinterest and how it works. Let me know how you would use this sharing strategy, and I will give you social strategy feedback.

How To Make Facebook Work For Your Small Business

Peter Sabbagh — Fri, 13 Jan 2012 17:42:16 +0000

Facebook can be difficult to use for many small businesses, so if you have a small business, and your finding it difficult to make social media work, you should watch this interview with Dennis Yu. You will learn about the following strategies and more!

Reaching local markets

Number of fans you should target to be effective

Finding super fans, ones that are valuable to your business

How and why you should be tracking your social media activity

Let me know what you think about the interview.

Pew and Harvard Study Finds Charity Via Mobile Is Growing

Peter Sabbagh — Thu, 12 Jan 2012 14:47:11 +0000

Pew Internet: Real Time Charitable Giving – reported on January 12, 2012, by Adam Smith

Pew Study finds that charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.

And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors—which analyzed the “Text to Haiti” campaign after the 2010 earthquake—finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks. Three quarters of these donors (73%) contributed using their phones on the same day they heard about the campaign, and a similar number (76%) say that they typically make text message donations without conducting much in-depth research beforehand.

Yet while their initial contribution often involved little deliberation, 43% of these donors encouraged their friends or family members to give to the campaign as well. In addition, a majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.

These are among the findings of a new study produced by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L. Knight Foundation and the mGive Foundation.

Wednesday Tech Tip: Social Media Sharing, Tweet Via E Mail

Peter Sabbagh — Wed, 11 Jan 2012 18:25:28 +0000

Wednesday Tech Tip! Back again with another great social media tech tip that will help you increase your social media sharing when you send an e-mail. Have you ever wondered why people still use those old school e-mail address links to their Facebook, Twitter, Linkedin and other online accounts following their e-mail signature? Well, a company called WiseStamp has created a FREE social app to share your web activity by adding social icons to your e- mails. Yup, it can even add your latest Tweet. Take a tour, and let us know how you like it.

Why Facebook’s Advertising Platform Is One Incredibly Powerful Tool For Your Brand

Peter Sabbagh — Tue, 10 Jan 2012 15:34:51 +0000

We received lot’s of great feedback from our recent video about multi content blogging, thanks!

We think you will also find this short video talk about how and why Facebook’s advertising platform is incredibly useful for promoting your brand, product or service. Don’t want two give away all Basil’s tips and takeaways before you listen to his presentation. Let me know what you think.

Content Marketing: The Power of Multi Author Blogging

Peter Sabbagh — Mon, 09 Jan 2012 14:38:57 +0000

In this video, you will discover why multi author content marketing can be a powerful branding tool.

Content blogging should create value, be relevant, and solve a particular problem. One approach to creating good content is to have several authors contribute to your blog. Each contributing author can specialize in a particular industry niche, this approach will produce a more broad and deeper audience reach and content expertise.

Have you tried multi author blogging?

http://vimeo.com/34260837

FACEBOOK LAUNCHES BUSINESS CARDS SERVICE

Peter Sabbagh — Fri, 06 Jan 2012 16:01:17 +0000

This article titled “Facebook Cards takes networking back offline” was written by Mark Sweney, for guardian.co.uk on Thursday 5th January 2012 13.10 UTC

Facebook is to encourage users to take their virtual brand into the real world with the launch of a new service enabling them to create personalised business cards based on images and posts from their profile.

The new service, called Facebook Cards, is being positioned as a “new model of social-business networking” that “bridges the gap between online and offline”.

Facebook Cards, which will become available for the social networking giant’s 800 million-plus users globally from 5pm on Thursday (GMT), has been developed in conjunction with UK-based digital printing business Moo.com.

The social networking giant believes that the time is right to launch the service because users will be able to make creative business cards thanks to the launch of the new Facebook Timeline product late last year.

In one word what do you think?