Getting Your Blog Posts Noticed: What Can Make A Big Difference?

Marketing Strategy – Pictures can make a big difference in getting your posts noticed, so why not use them more often?

Blog post pictures make a difference! (Getty Image)

 

 

With “Pictures of the Day” you can have them sent to you, much like Google Alerts. Configure it, and see how much easier it is to collect good images (of course please reference the owners).

What Are Some Good Content Distribution Rules, And Why Are They Important To Social Media??

1. Brands should think like social publishers rather than brands and personalities only

2. Large and small brands should recognize their content value and realize that they have as much good content within the brand as there is content that can be created by a brand (great concept right?). This will force a brands internal story telling creativity and help to develop its branding personality. Hmmm, I like that . 

3. If you are building a content campaign for your brand set your target at approx 500 influencers.
4. Remember KPI’s need to be put in place to maintain (defend) your marketing budget. Key performance indicators (KPI), in practical terms and for strategic development, are objectives to be targeted that will add the most value to the business

Facebook Fans, How Many Do You Really Need For Your Business?

Facebook Fans, how many do you really need? Well this is a good question and one that some of you may not be able to answer. Your Fan base will depend on your business and its required audience reach, local or national.

To reach your best Fan base size you need to know how many friends your Fans have on their FB page. Once you know this you can determine how many people you really need to “Like” your company page.

1. A minimum fan base for local business would be approx 3000 Fans
2. A large store like Macy’s or Subway may need approx 10,000 Fans because it has multiple locations

Sure its fun to have lots of “Likes” on your Brand’s Fan page, but you may not necessarily need a million them!

Got it?

How To Increase Your Online Retail Business Social Sharing With Pinboards

How would you like to increase your retail business social sharing, did you know this can increase your sales? Then take a look how Etsy does it.

Pinboards can encourage customers to collect photos and links to products they purchase on your online retail site. They can also help users create socially curated shopping catalogs, the social element comes in because everyone follows their friends’ pinboards.

Take a look at this Tech Crunch article about Pinterest and how it works. Let me know how you would use this sharing strategy, and I will give you social strategy feedback.

How To Make Facebook Work For Your Small Business

Facebook can be difficult to use for many small businesses, so if you have a small business, and your finding it difficult to make social media work, you should  watch this interview with Dennis Yu. You will learn about the following strategies and more!

Reaching local markets

Number of fans you should target to be effective

Finding super fans, ones that are valuable to your business

How and why you should be tracking your social media activity

Let me know what you think about the interview.

Why Facebook’s Advertising Platform Is One Incredibly Powerful Tool For Your Brand

We received lot’s of great feedback from our recent video about multi content blogging, thanks!

We think you will also find this short video talk about how and why Facebook’s advertising platform is incredibly useful for promoting your brand, product or service. Don’t want two give away all Basil’s tips and takeaways before you listen to his presentation.  Let me know what you think.

Crowd Sourcing A Pictorial Essay:The Political and Cultural Events of 2011

Do the following images show the effects of successful crowd-sourcing events? Yes, by relying on a large group of people or community (a crowd), through an open call to create and build a rich human interaction. Crowd sourcing can be ignited by political or cultural cause, emotional trigger, social media, public stage, and user control to share personal feelings with the world. These public demonstrations also display social experiment and work of art.

By engaging with your audience at a unique place, creating a two-way conversation, and not exclusively relying on digital technology, your social media efforts have a better chance of succeeding.

Social Media and The KeystoneXL Pipeline: Has It become a Social Strategy?

A multi-billion dollar controversial oil pipeline, and a little social media lobbying, that is what we saw in August of 2011.  Some fake Twitter accounts and tweets with fake links to materials in support of the project.

Brant Olson, a campaign director with the Rainforest Action Network (RAN) noticed the tweets. Olson discovered that the Twitter accounts traced back to Keith Brockmann, a paralegal in a law firm run by a registered lobbyist for the Nebraska Energy Forum.

Three months later, social media forces are growing, with environmental groups suggesting that this one issue will decide if they support Obama in his run for a second term.

Here is a look at the social media activity as of December 21, 2011, surrounding the KeystoneXL pipeline. I down loaded these KeystoneXL conversations from a social monitoring tool earlier today.

KeystoneXL Pipeline Social Media Activity

KeystoneXL Pipeline Social Media Activity

According to NPR, Republican presidential candidate Jon Huntsman said it would create “more than 100,000 American jobs.”

And earlier Wednesday on the Senate floor, Republican Kay Bailey Hutchison of Texas said the project “promises 20,000 immediate jobs and 118,000 spin-off jobs.” They all seem to be getting their numbers from the same source: TransCanada Corporation, the company behind the project.

One of several environmentalists concerns is that the pipeline could spill into Nebraska’s aquifer that supplies it with water.

If you follow these digital conversations going forward, you will likely find that social media and the presidential election will play an important part in shaping Obama’s and other presidential candidates decisions about the KeystoneXL project.

Have You Ever Wanted to Know What Everyone Has Been Searching For On Google? Now You Can!

Everything Google -the  annual Google  Zeitgeist report,  a look at how the world searched in 2011.

Digital Strategy and Social Media

PSFK Image
The fastest rising search trends list is as follows:

1. Rebecca Black

2. Google +

3. Ryan Dunn

4. Casey Anthony

5. Battlefield Three

6. iPhone 5

7. Adele

8. 東京 電力 (TEPCO)

9. Steve Jobs

10. iPad 2

Where Are People Getting Information About Restaurants and Other Local Businesses?

People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.

Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars.

And word of mouth, particularly among non-internet users, is also an important source of information about local businesses. – Pew Internet