Crowd Sourcing A Pictorial Essay:The Political and Cultural Events of 2011

Do the following images show the effects of successful crowd-sourcing events? Yes, by relying on a large group of people or community (a crowd), through an open call to create and build a rich human interaction. Crowd sourcing can be ignited by political or cultural cause, emotional trigger, social media, public stage, and user control to share personal feelings with the world. These public demonstrations also display social experiment and work of art.

By engaging with your audience at a unique place, creating a two-way conversation, and not exclusively relying on digital technology, your social media efforts have a better chance of succeeding.

Social Media and The KeystoneXL Pipeline: Has It become a Social Strategy?

A multi-billion dollar controversial oil pipeline, and a little social media lobbying, that is what we saw in August of 2011.  Some fake Twitter accounts and tweets with fake links to materials in support of the project.

Brant Olson, a campaign director with the Rainforest Action Network (RAN) noticed the tweets. Olson discovered that the Twitter accounts traced back to Keith Brockmann, a paralegal in a law firm run by a registered lobbyist for the Nebraska Energy Forum.

Three months later, social media forces are growing, with environmental groups suggesting that this one issue will decide if they support Obama in his run for a second term.

Here is a look at the social media activity as of December 21, 2011, surrounding the KeystoneXL pipeline. I down loaded these KeystoneXL conversations from a social monitoring tool earlier today.

KeystoneXL Pipeline Social Media Activity

KeystoneXL Pipeline Social Media Activity

According to NPR, Republican presidential candidate Jon Huntsman said it would create “more than 100,000 American jobs.”

And earlier Wednesday on the Senate floor, Republican Kay Bailey Hutchison of Texas said the project “promises 20,000 immediate jobs and 118,000 spin-off jobs.” They all seem to be getting their numbers from the same source: TransCanada Corporation, the company behind the project.

One of several environmentalists concerns is that the pipeline could spill into Nebraska’s aquifer that supplies it with water.

If you follow these digital conversations going forward, you will likely find that social media and the presidential election will play an important part in shaping Obama’s and other presidential candidates decisions about the KeystoneXL project.

Have You Ever Wanted to Know What Everyone Has Been Searching For On Google? Now You Can!

Everything Google -the  annual Google  Zeitgeist report,  a look at how the world searched in 2011.

Digital Strategy and Social Media

PSFK Image
The fastest rising search trends list is as follows:

1. Rebecca Black

2. Google +

3. Ryan Dunn

4. Casey Anthony

5. Battlefield Three

6. iPhone 5

7. Adele

8. 東京 電力 (TEPCO)

9. Steve Jobs

10. iPad 2

Where Are People Getting Information About Restaurants and Other Local Businesses?


People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.

Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars.

And word of mouth, particularly among non-internet users, is also an important source of information about local businesses. – Pew Internet

Google research

Google research shows that mobile based searches tend to be localized; they are also valuable in the conversion of customers to a location or product purchase.

Google research

Mobile Purchase Conversion Rates

Are Local Businesses Marketing Online? You May Want To Before The Competition Does

The graphic below is based on a February 2011 survey, 83% of small business owners interviewed were not involved in any kind of mobile marketing.

Small Business Mobile Optimization

In June, a second survey found that 48% of SBO believe mobile marketing is very important. While there appears to be an increase in SBO’s desire to market their brands on-line, the market is not mature. This means your brand will be more easily found with less mobile/digital competition now.

Increase in Small Business Mobile Marketing

Research suggests that mobile shoppers buy a product or service shortly after finding it (about 1 to 2 hours), and that PC shoppers spend up to 1 week before making a purchase decision.

If you are working with clients that have a small business, you should talk to them about mobile marketing, and its related marketing research. It is also important that they understand how to strategically use their mobile analytics data found on their website analytics dashboard.

The sooner they begin their mobile web site optimization, social engagement and some level of rich media awareness branding, the more ROI they will realize.

Do You Know Who Your Customers Are? Consumer Intelligence, Not More Data Is The Answer

A recent Forrester Report of 137 global customers found that the top problem marketing professionals experience today with their intelligence data is creating a single view of the customer.

 Creating The Customer Persona 

For many companies, consumer data collection has doubled in size because of social media engagement and digital marketing activities. One of the ongoing problems marketers have had is that intelligence data are siloed and not turned into useful consumer insights.

Marketing professionals and analysts alone can not always translate intelligence data into one single view of the customer, particularly when it is collected from different parts of a company’s business operations.

One of the ways to make sense of customer data is to employ a cultural anthropologist, or even a psychologist to help create a customer personality (persona).

What marketing and operations managers are now realizing is that these cultural and social specialists may not be capable of handling the strategic side of data analysis, and putting it into action on a company wide-level.

One skill set that is predicted to solve this dilemma is the Customer Intelligence professional. CI’s are responsible for taking consumer intelligence from different parts of an organization, and employing it as a strategic asset throughout the company. This is generally a difficult tasks considering many division managers have their own vision for achieving their business goals.

Forrester’s recent research predicts that the customer intelligence professional will be the future go-to person responsible for driving marketing performance and business strategy throughout the organization.

We are now in the age of the “customer”, and this fact has changed the customer intelligence landscape. Collecting data in nontraditional ways such as unstructured, online and mobile make the analysis and collection process more difficult. Determining what data is useful and should be acted on, converting it into intelligence, and using it for business strategy throughout the company will be the CI’s challenges going forward.

CI’s will also be expected to help shape and deploy, on an enterprise level, customer intelligence data and turn it into a corporate strategic asset.

Many brands’ customer conversations, intelligence collection, and digital activities will grow online and become more complex. There will also be greater need to have deeper understandings of human behavior and use it strategically, beyond what quantitative and qualitative analysis are currently doing. One way to do this for CI’s to be directly involved in the organizational strategy, process, technology, data, and measurement activities of your company’s team.

A Cure for Cancer: One Man’s Quest to Change Cancer Treatment, Part 4

In Part 3, I talked about about my interview — and an interview by Dr. Mehmet Oz (known to many from his his appearances on Oprah and more recently as the host of his own TV show) — with Dr. William Bengston. In part 4, I will continue with the Bengston interviews, and explore his energy healing technique in the laboratory.

The next step for Bengston’s research was to take his energy healing technique into the laboratory using a mouse model, and injecting breast cancer cells into lab mice. The mouse model has a 100 percent fatality rate, so if the healing process was not effective the mouse would die. In Bengston’s words, the mice responded “rapidly and dramatically.” The process was repeated ten times in a lab to confirm its results, and each time the original results were reconfirmed. The studies were done in several different labs in an effort to satisfy his own test quality benchmarks, so that no errors were made by the labs’ cancer researchers and technicians.

A group of healers were selected and trained by Bengston over a six-week period; they also had to be “non believers” in the subject of energy healing. Some of the clinical trial candidates suggested that he was designing an experiment in gullibility. The healers he trained for the lab experiments achieved a cure rate of approximately 90 percent, while his personal cure rate is 100 percent.

Bengston further tested his lab results by injecting the mice on multiple occasions with similar cancer cells, and discovered that the cancer did not return; further observations showed that the mice were cured for life.

Bengston also noticed through his mouse model research that if you take a tumor in the process of remitting and transplant it into a cancerous or infected mouse, the new mouse would also remit. He theorizes that there is some kind of immune response in the mouse that is overpowering the cancerous cells. He would like to have formal immunological testing done in an attempt to achieve the same results, but without the use of the “Laying on Hand” technique.

His research also suggests that a bonding took place in the experimental and control group mice during the lab experiments, which created a kind of placebo effect. In a placebo study typically one group will receive a drug and the other will not, creating an unusual effect in the group without the drug presumed to be related to power of suggestion. Bengston gets a similar affect with his mice experiments; the control groups of mice double injected with cancerous cells remit selectively. A bonding occurs even when the mice are in separate rooms.

For example, when he would treat mice in one room, and the control room mice are placed approximately 100 meters away, with labs of similarly treated mice placed in between the two labs, his mice remit, the controlled mice remit, and no mouse in between the two labs is affected. This effect is known as resident bonding. He thinks that the distance between the labs does not mean independence, and that distant healing can take place. He states that we normally associate energy as a force that weakens with distance, but energy healing does not appear to weaken with space. Bengston has done other lab experiments at greater distances and achieves similar results. He would like to see follow-up research into why bonding takes place, and how it is broken.

Bengston was asked by Dr. Oz if he could explain why the medical community has not generally accepted energy healing as a mainstream approach to treatment, even though there many doctors who have used similar treatments in their medical practice. He thinks that people in modern times associate healing with a “physical mechanism or manipulation of something, or taking a drug.” He also suggests that his energy healing process does not seem to conform to what people consider the laws of nature, even though the process is more natural than taking a drug cure. He also does not know of a similar parallel to his techniques for cancer healing, although other energy healing practices seem to be able to cure other types of ailments. His healing techniques work with cancer and not on many other problems. He suggests that the scientific community should study similar types of healing techniques, to find out which are the effective ones and for what diseases or ailments.

In part 5 of the Bengston interviews, we will find out why he isn’t satisfied with only discovering an alternative method for treatment of cancerous cells.


A Cure for Cancer: One Man’s Quest to Change Cancer Treatment, Part 3

In Part 2, I talked about possible solutions to bridging the gap between mainstream and alternative medical practices. In part 3, I’ll talk about my interview — and an interview Dr. Mehmet Oz (known to many from his his appearances on Oprah and more recently as the host of his own TV show) — with Dr. William Bengston.

There is a serious need for research studies by scientific organizations to test alternative healing processes, so that they can be confirmed effective and administered with oversight by conventional medical professionals. As noted by Navi Radjou, in an article published in Harvard Business Publishing titled “Health Care Reform Should Include Preventive Medicine,” “Unfortunately, health care providers and insurers in Western societies do not make the best use of their available resources to support this process and are reluctant to incorporate preventive and personalized programs of treatment. Yet by improving the holistic health and wellness of all American workers and citizens, both governments and corporations could save hundreds billions of dollars currently wasted in untargeted, inefficient therapies.” To be fair to practicing medical professionals, before many of them incorporate alternative medical practices and remedies into their treatment regime there need to be hard scientific studies done to show that these treatment are safe and effective.

This is where Professor Bengston comes in. He is the man behind the “Laying on Hand” cancer research experiments. His breast cancer trials have trained healers with a successful cure rate of approximately 90 percent, while his personal cure rate is 100 percent.

As a precursor to writing this article, I met with Professor Bengston and listened to a radio show hosted by Dr. Mehmet Oz, who in addition to his media activities is vice-chair and professor of surgery at Columbia University, and directs the Cardiovascular Institute and Complementary Medicine Program at New York–Presbyterian Hospital.

One of his radio show guests in 2009 was William Bengston, PhD, Professor at St. Joseph College in New York. Bengston’s professional specialization outside his work as a sociologist, statistician, and trainer of methodology and data analysis specialists, is working with human energy healing and cancer cells.

Dr. Oz believes that energy defines life, and that a human or animal cell is kept alive by its own energy force inside and outside of the cell membrane. When these cells become part of a living organ, the organ comes to life in part due to the field of energy in each cell. The idea of cellular energy, and how cancerous and non-cancerous cells exhibit different levels of energy, is being studied at the Karolinska Institutet (the institute is also known for awarding the Nobel Prize) in Sweden.

Some of the institute’s research studies involve measuring the energy of normal cells versus cancerous ones in lung cancer patients. The research is attempting to discover if cancerous cells release a different level of energy than normal cells in the lung.

Oz suggests that it would be interesting to explore whether the energy coming from cancerous cells can be modified through various human techniques, such as touch healing or Reiki (a Japanese technique that is administered by “Laying on Hand”), and if so, whether it could be prevented from doing damage to the body. Historically energy healing research has had a hard time gaining widespread acceptance in the medical community; one reason was that energy healers lacked quantitative evidence to support their claims. Bengston is hopeful that current misconceptions about energy healing will change, because he has provided us with quantitative evidence through his “mouse model” cancer research.

Professor Bengston has also published several papers outlining in detail his clinical trials with mice injected with cancer cells: “Resonance, Placebo Effects, and Type II Errors: Some Implications from Healing, Research for Experimental Methods” in The Journal of Alternative and Complementary Medicine, “The Effect of ‘Laying on Hand’ in Transplanted Breast Cancer in Mice” in the Journal of Scientific Exploration, and “Can Healing be Taught” in Explore Journal of Science and Healing.

What makes Professor Bengston’s 20 years of research so fascinating and hopeful? His research has been supported by a reproducible and scientific model; a model he believes has not been used to document a “Laying on Hand” cancer healing technique.

About 20 years ago, Professor Bengston began his research with energy healing after a chance meeting with a man named Ben Mayrick. At the time Bengston was a skeptic, and suggested that he and Ben work together using Bengston’s data collection (statistics, methodology and data analysis) skills to design a study around Ben’s work. His research involved double-blind studies of patients with various medical conditions. A patient would place their signature on a card, and place the card into an envelope. Ben would then describe their medical condition, and Bengston would verify Ben’s results by reading the patients’ medical records. Bill discovered that Ben’s information was always accurate, no matter how difficult Bill made the testing process. Ben and Bengston eventually decided to see if Ben could alter an ill patient’s health by the “Laying on Hand” method.

Following the treatment of several hundred patients, Bengston discovered that certain medical conditions could not be affected. Warts would not dissolve, but cancerous tumors would show dramatic results; benign tumors would not change but malignant ones would shrink. Additionally noted was that more aggressive cancers such as a Retina Blastoma (cancer of the eye) would remit faster, and less aggressive prostate cancer would remit more slowly.

In Part 4, we will continue with the Bengston interviews, and learn why he decided it was time to use a more scientific approach through formal data collection analysis, to record healings that were successful, and ones that were not.

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