Invisible Digital Marketing: Is It A Trend or Permanent Marketing Strategy?

New digital marketing strategy in Australia for getting the attention of people on the street – because the advertiser is targeting a specific demographic, only those wearing sunglasses provided by the advertiser are able to see the raunchy videos of couples making out etc..

I think that by adding some type of product discount opportunity hidden in the windows imagery, it would increase the likely hood for engagement and opt-in’s on the company’s digital assets.

What do you think?

Peter

Get More Page Views: Want To Know What NOT To Measure On Your Digital Properties?

Get More Pageviews – Want to know what NOT to measure on your digital properties?

Page views are easy to measure but are they telling you anything about your online customer behavior?

Next time you are on Yahoo (or other large on-line publisher sites such as Forbes), check out one of its photo slideshows. Did you know that every page (picture) in the slide show is loaded one at a time (slow and frustrating), with a “Page View-driven CPM-incentivized mechanism”, that means it has computer code to monitor your ad and page click behavior.

What is the solution to this problem? INCREASE LOYALTY!

One of your marketing objectives on-line is to delight your customer and ensure that they return (loyalty). Meeting your Page Views quota and some CPM earnings is not equal to long term gain. Right?

Make sure that your entire slide show loads when the first slide shows up on a browser so people do not get frustrated waiting for each page to appear. Reduce the amount or page links for a better user experience.

Focus your metrics on page view loyalty, create a great user experience that directly translates into visiting a site a lot more often (several times a day at least), consuming a lot more content, and in the long run actually seeing (and clicking on) a lot more ads.

FOCUS ON THE COSTUMER NOT THE ADVERTISER, YOU WILL THEN ACHIEVE YOUR ADVERTISER GOALS. Focus on the repeat customer.

What Social Media Platforms Convert Better?

Have you taken the time to track                                     

fan conversions on your digital campaigns? Well if you

have not, we can share some of our research. Generally,

Linkedin will convert higher (3x) for B2B campaigns over

Facebook and Twitter. Also when launching a digital campaign

be sure to use unique coupon (offer) codes to track click throughs,

this way you can identify which touch points are more effective.

Wait one last thing, check out Microsoft Tags over QR codes if you want more information about your subscriber.

What social platform converts best for your campaigns?

Social TV, It’s The Buzz Now!

Social TV, It’s The Buzz Now! Who is leading the movement in this area? If you want to learn about the latest strategies in this area you should follow Bravo and MTV.

Who are the leaders in Social TV?

I met with the head of Digital at Bravo TV recently and talked about their social TV plans. One of their goals is to develop and increase their social TV strategies by partnering with technology (even start-up) companies.

Once they find a promising fit, Bravo will put together a licensing deal allowing it to experiment with the tech company’s social technology innovations on their TV network.

Who are good audience candidates for cutting edge Social TV innovations? Here are the demographics:

Bravotv.com’s Regional Traffic Ranks

CountryRank

United States 1,355
Bangladesh 4,944
Canada 5,298
Sweden 10,078
Mexico 17,864

Audience Snapshot

Based on internet averages, bravotv.com is visited more frequently by females who are in the age range 25-34, have no children and are college educated.

“With television and Internet becoming more and more interconnected, the idea of Social TV, or interactions with viewers across the world, is expanding.” Whether a show on cable features a tiny hashtag at the bottom of the screen or a quirky host insists that viewers follow up the episode online for a chat with the cast, an online community is developing around television through Social TV.” (Likeable.com)

Smart Phones -Teens And Texting Is Up: Pew Internet Survey 2012

Smart Phones – what’s up with them, well teens are texting and using them more than ever before. New Pew Internet Survey finds the following:

“The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. In addition, smartphones are gaining teenage users. Some 23% of all those ages 12-17 say they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13″

What Are Some Good Content Distribution Rules, And Why Are They Important To Social Media??

1. Brands should think like social publishers rather than brands and personalities only

2. Large and small brands should recognize their content value and realize that they have as much good content within the brand as there is content that can be created by a brand (great concept right?). This will force a brands internal story telling creativity and help to develop its branding personality. Hmmm, I like that . 

3. If you are building a content campaign for your brand set your target at approx 500 influencers.
4. Remember KPI’s need to be put in place to maintain (defend) your marketing budget. Key performance indicators (KPI), in practical terms and for strategic development, are objectives to be targeted that will add the most value to the business

Facebook Fans, How Many Do You Really Need For Your Business?

Facebook Fans, how many do you really need? Well this is a good question and one that some of you may not be able to answer. Your Fan base will depend on your business and its required audience reach, local or national.

To reach your best Fan base size you need to know how many friends your Fans have on their FB page. Once you know this you can determine how many people you really need to “Like” your company page.

1. A minimum fan base for local business would be approx 3000 Fans
2. A large store like Macy’s or Subway may need approx 10,000 Fans because it has multiple locations

Sure its fun to have lots of “Likes” on your Brand’s Fan page, but you may not necessarily need a million them!

Got it?

Is There One Important Social Media Site With Two Billion Page Views Missing In Your Marketing Plan?

DID YOU KNOW – In 2011, ONE SOCIAL MEDIA SITE had nearly 2 billion page views and approximately 34 million unique visitors to its site?

This same site had more than doubled its traffic in a year, and possesses a wide range of topics. REDDIT, is a major force that many businesses are not aware of [and should be]. Reddit.com, a social news site, lets users submit content and vote on posts. Check this community out!

How To Keep Loyal Fans Coming Back To Your Web Site Or Blog

Guess what! Customer loyalty is incredibly useful information for your business (small or large), it tells you if your brands fans are coming back to your website.

What to look for:

For site number one (47%) are visiting once, NOT good. But look at what is good in site one, 40% of the people visit the site more than 9 times a month, this is great! Now explore the behavior of these 40% brand loyal customers (the ones you love), by exploring what they do (content consumption patterns). Your mission of you choose to accept it, is to (segment the 40, learn what’s working there, apply to the 47!), nice right?

If your data looks more like site two, hmmmm not good. This site simply engages in one nighters. All the above can be done with Google Analytics, any questions?

Wednesday Tech Tip: Social Media Sharing, Tweet Via E Mail

Wednesday Tech Tip! Back again with another great social media tech tip that will help you increase your social media sharing when you send an e-mail. Have you ever wondered why people still use those old school e-mail address links to their Facebook, Twitter, Linkedin and other online accounts following their e-mail signature? Well, a company called WiseStamp has created a FREE social app to share your web activity by adding social icons to your e- mails. Yup, it can even add your latest Tweet. Take a tour, and let us know how you like it.