Invisible Digital Marketing: Is It A Trend or Permanent Marketing Strategy?

New digital marketing strategy in Australia for getting the attention of people on the street – because the advertiser is targeting a specific demographic, only those wearing sunglasses provided by the advertiser are able to see the raunchy videos of couples making out etc..

I think that by adding some type of product discount opportunity hidden in the windows imagery, it would increase the likely hood for engagement and opt-in’s on the company’s digital assets.

What do you think?

Peter

What The Fu.. Are Social Triggers, Why Are They Important In Social Media?

What the fu.. are Social Triggers, and why are they sooo important to your marketing and social media strategies?

They are the tools of cognitive science, and are incredibly useful for a marketer to understand in order to become a Master in his/her field. A brand also has social triggers, and should use them to be effective in its social persona.

Social triggers are valuable because they let you know what you or your brands social strengths are, and that (aha) moment provides specific personality assets for you to develop and master.

Know your social triggers

There are 7 primary social triggers, and they are the following:

1. Power – Example, Google or TSA at the airport
2. Passion – Attraction creates emotion. Example, an iPad 2 or white iPhone purchase, not necessary but you did it for emotional reasons. Passion pulls people close and increases emotion
3. Mystique- In the TV show Lost we want to find out what happens next.
4. Prestige – Respect. I want to be that or buy that.
5. Alarm- Urgency. Example, paying taxes or else jail or fines.
6. Vice (rebellion) – This is the trigger of creativity when you deviate from the norm. Groupon did it by reinventing coupons.
7. Trust – Boyscouts/Girl Scouts or Johnson and Johnson’s products. Consistent and loyal from one year to the next.

We all use these triggers every day, and each of us have two primary social triggers. One is used more than the other, the primary one is used when you are being your most influential. The secondary trigger supports your first one and that influences how you are being your most persuasive.

What are your social triggers and how are you or your brand going use them in your marketing strategy?

Is There One Important Social Media Site With Two Billion Page Views Missing In Your Marketing Plan?

DID YOU KNOW – In 2011, ONE SOCIAL MEDIA SITE had nearly 2 billion page views and approximately 34 million unique visitors to its site?

This same site had more than doubled its traffic in a year, and possesses a wide range of topics. REDDIT, is a major force that many businesses are not aware of [and should be]. Reddit.com, a social news site, lets users submit content and vote on posts. Check this community out!

Where Are Most Retail Businesses Page Views Coming From?

Welcome to a new week, we have some great strategy tips to share with you. We will also be taking you deep into a master level class about how YOU can get free PR and Buzz for your online marketing promotions and products. Let’s first start with this data on where most retail website views are coming from (it will help you with your strategy planning). As always, let me know if you have any questions!

Image: ComScore/Buddy Media

Content Marketing: The Power of Multi Author Blogging

In this video, you will discover why multi author content marketing can be a powerful branding tool.

Content blogging should create value, be relevant, and solve a particular problem. One approach to creating good content is to have several authors contribute to your blog. Each contributing author can specialize in a particular industry niche, this approach will produce a more broad and deeper audience reach and content expertise.

Have you tried multi author blogging?

http://vimeo.com/34260837

Technology and Religious Groups: Can They Be Easily Engaged Online?

Latest Pew research finds that those Americans who are actively involved with religious organizations and groups, have similar technology behaviors as those who are not.

The study questioned users of  the internet, broadband at home, cell phones, text messaging, and social networking sites and Twitter”. This study can help support online social engagement strategies, including proper content development for social engagement.

Crowd Sourcing A Pictorial Essay:The Political and Cultural Events of 2011

Do the following images show the effects of successful crowd-sourcing events? Yes, by relying on a large group of people or community (a crowd), through an open call to create and build a rich human interaction. Crowd sourcing can be ignited by political or cultural cause, emotional trigger, social media, public stage, and user control to share personal feelings with the world. These public demonstrations also display social experiment and work of art.

By engaging with your audience at a unique place, creating a two-way conversation, and not exclusively relying on digital technology, your social media efforts have a better chance of succeeding.

Social Media and The KeystoneXL Pipeline: Has It become a Social Strategy?

A multi-billion dollar controversial oil pipeline, and a little social media lobbying, that is what we saw in August of 2011.  Some fake Twitter accounts and tweets with fake links to materials in support of the project.

Brant Olson, a campaign director with the Rainforest Action Network (RAN) noticed the tweets. Olson discovered that the Twitter accounts traced back to Keith Brockmann, a paralegal in a law firm run by a registered lobbyist for the Nebraska Energy Forum.

Three months later, social media forces are growing, with environmental groups suggesting that this one issue will decide if they support Obama in his run for a second term.

Here is a look at the social media activity as of December 21, 2011, surrounding the KeystoneXL pipeline. I down loaded these KeystoneXL conversations from a social monitoring tool earlier today.

KeystoneXL Pipeline Social Media Activity

KeystoneXL Pipeline Social Media Activity

According to NPR, Republican presidential candidate Jon Huntsman said it would create “more than 100,000 American jobs.”

And earlier Wednesday on the Senate floor, Republican Kay Bailey Hutchison of Texas said the project “promises 20,000 immediate jobs and 118,000 spin-off jobs.” They all seem to be getting their numbers from the same source: TransCanada Corporation, the company behind the project.

One of several environmentalists concerns is that the pipeline could spill into Nebraska’s aquifer that supplies it with water.

If you follow these digital conversations going forward, you will likely find that social media and the presidential election will play an important part in shaping Obama’s and other presidential candidates decisions about the KeystoneXL project.

Have You Ever Wanted to Know What Everyone Has Been Searching For On Google? Now You Can!

Everything Google -the  annual Google  Zeitgeist report,  a look at how the world searched in 2011.

Digital Strategy and Social Media

PSFK Image
The fastest rising search trends list is as follows:

1. Rebecca Black

2. Google +

3. Ryan Dunn

4. Casey Anthony

5. Battlefield Three

6. iPhone 5

7. Adele

8. 東京 電力 (TEPCO)

9. Steve Jobs

10. iPad 2

Where Are People Getting Information About Restaurants and Other Local Businesses?

People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.

Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars.

And word of mouth, particularly among non-internet users, is also an important source of information about local businesses. – Pew Internet