Invisible Digital Marketing: Is It A Trend or Permanent Marketing Strategy?
May 21, 2012 Leave a comment
New digital marketing strategy in Australia for getting the attention of people on the street – because the advertiser is targeting a specific demographic, only those wearing sunglasses provided by the advertiser are able to see the raunchy videos of couples making out etc..
I think that by adding some type of product discount opportunity hidden in the windows imagery, it would increase the likely hood for engagement and opt-in’s on the company’s digital assets.
What do you think?