How To Keep Loyal Fans Coming Back To Your Web Site Or Blog
January 22, 2012 Leave a Comment
Guess what! Customer loyalty is incredibly useful information for your business (small or large), it tells you if your brands fans are coming back to your website.
What to look for:
For site number one (47%) are visiting once, NOT good. But look at what is good in site one, 40% of the people visit the site more than 9 times a month, this is great! Now explore the behavior of these 40% brand loyal customers (the ones you love), by exploring what they do (content consumption patterns). Your mission of you choose to accept it, is to (segment the 40, learn what’s working there, apply to the 47!), nice right?
If your data looks more like site two, hmmmm not good. This site simply engages in one nighters. All the above can be done with Google Analytics, any questions?
About Peter Sabbagh
